Adventure Ready Girls

Parents are 16% LESS likely to spend time outdoors with their girls compared to boys.

Globally, 85% of girls are getting too little physical exercise. 

We're ready to change that.

Adventure Ready Girls is an initiative of Adventure Ready Brands to help close the gender gap in outdoor participation. We believe spending time outdoors offers huge benefits in building confidence, self-esteem, and creativity, as well as forming lifelong healthy habits.

The Adventure Ready Girls initiative introduces the outdoors to interested and aspiring adventurers. Girls and the adults in their life will be encouraged and inspired by Ambassadors, Athletes, Educators, and Guides in the outdoor industry and will be left empowered to get outside and play.

Visit the Adventure Ready Girls Website