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CORE VALUES

At Adventure Ready Brands we pride ourselves on exhibiting quality in all we do. We are built upon core values that cultivate a culture of growth focused on results, customer satisfaction, leadership, innovation and initiative, as well as communication and teamwork. Adventure Ready Brands exists to inspire outdoor adventure.

Customer Focus

The Heart of what we do. We strive to exceed the expectations of our consumers, external customers and internal customers. We dig for meaningful insights, solve problems and deliver on the promises made by our Brands and employees.

Leadership

We, as leaders, have the ability to encourage, empower, and promote positive change in ourselves and others. We seek to inspire and instill a culture of growth by creating a vision and plan for achievement. We are fearless in the pursuit of success.

Innovation & Initiative

We understand that innovation is a team sport. We exhibit this by being present, taking initiative, and developing fresh ideas that challenge the status quo. We strive to let our authenticity shine through by removing barriers and thinking big.

Communication & Teamwork

A pillar of success that is evident in everything we do. We intentionally encourage positive change, collaborative effort, and effectively set priorities. Through the power of working together, seeking diverse strengths, ideas, and perspectives we are committed to greatness.

Results Oriented

We deliver the best in all we do. We are committed to staying focused on business priorities by setting challenging goals and meeting or exceeding them. We are passionate about our work and desire to be the best by holding ourselves accountable and relentlessly executing our goals.