Two People Hiking with Counter Assault Bear Spray


Founded in 1975, Tender Corporation dba “Adventure Ready Brands” is the leading provider of authentic, niche, outdoor products with a mission to Inspire Outdoor Adventure across a broad range of consumers from backyard to the backcountry.

Over several decades, Adventure Ready Brands has developed a reputation for product innovation and has grown steadily into a diversified, market-leading recreational outdoor products company with brands that can be found in over 50,000 retail doors and 55+ countries.

Adventure Ready Brands is seeking to continue its history of growth through acquisitions and partnerships with brands and companies that can become an integral part of ARB’s long-term growth strategy. Acquired brands can benefit substantially from becoming part of the ARB team as they take advantage of the expanded reach, best-in-class consumer marketing, support and resources that ARB can offer.

To date, the company has acquired seven brands including three successful investments since 2019 including: Counter Assault bear deterrent spray, RapidPure hydration products, and LuminAID solar lanterns.


Why Adventure Ready Brands?

► Market-Leading / Highly-Recognized Outdoor Brands
► High-Quality + Innovative Products
► Diversified Product Mix & End-Markets
► Extensive Distribution Footprint & Broad Customer Base
► Strong Multichannel Sales & Marketing Capabilities
► Flexible Manufacturing, Supply Chain & Logistics Platform
► Aggressive Growth Strategy
► Strong Performance Track Record + Capital For Growth


For acquisition opportunities or questions, please email Kyle Brown at