Press Releases

The #1 Pharmacist recommended brand has launched New After Ivy Complete Wipes as a revolutionary all-in-one solution. These wipes can prevent a poison ivy breakout or, if you already have poison i...

Adventure Ready Brands Acquires Outdoor, Emergency Lighting Brand, LuminAID Solar-powered product company with humanitarian mission joins portfolio of category-leading outdoor brandsLITTLETON, N.H...

Adventure Ready Brands Announces 'Adventure Ready Girls' Initiative to Increase Girls' Outdoor Participation Adventure Ready Girls aims to get 1 million girls outside by 2025 on a journey to elimin...

Tender Corporation Announces Adventure Ready Brands As New Name Parent company of After Bite®, Adventure® Medical Kits, Ben’s®, Counter Assault®, Natrapel®, RapidPure®, and more will change its com...

Ben's® Ramps up Tick Protection with Ben's® Tick RepellentThe tick-specific formula offers up to 12 hours of maximum protection against tick-borne diseases LITTLETON, N.H. (May 19, 2020) – Ben's®...

Safe, Easy-to-Use QuikClot® Gauze Puts Power to Stop Bleeding in Everyone’s Hands LITTLETON, N.H. (August 1, 2019) – Adventure® Medical Kits, the leading name in outdoor first aid, puts the power t...

Tender Corporation Expands Outdoor Portfolio With Counter Assault Acquisition Parent company of leading brands including After Bite, Adventure Medical Kits, Survive Outdoors Longer continues grow...

Pharmacists Name After Bite® Overwhelming Favorite for Insect Bite Management Two-thirds of pharmacists recommend After Bite according to U.S. News & World Report and Pharmacy Times reportLITTL...

Recharged Sportsman Series Medical Kits Simplify Wilderness First Aid for Hunters, Anglers, Powersports Enthusiasts LITTLETON, N.H. (May 30, 2019) – Adventure® Medical Kits, the leading name in out...